“A Dang Good Clean at A Dang Good Price!”

Dang Good Carpet and Furnace Cleaning

Code of Conduct & Ethics

Introduction to our Code of Conduct and Ethics

The Purpose of this Code of Conduct

This Code of Conduct aims to outline the principles and culture by which we as owners operate at Dang Good Carpet and Furnace Cleaning. While it is somewhat generic, we go into more detail with our staff individually with policies that address specific situations. Subsequently, this code cannot cover every legal or ethical eventuality that might occur but instead provides an outline of our ethical practices.

Our Leadership Sets the Tone. 

We, Karen and Mark Norman, Co-Owners of Dang Good Carpet and Furnace Cleaning, are very much involved in the day-to-day running of this company. We believe that how our business is conducted reflects on us personally. We also believe that how we perform personally and in our marriage is a strong example of how we expect our staff to conduct themselves.

Running a business as a married couple is not without its challenges. Yet, the success of the company and the success of our personal relationship reflect the fact that we are both outwardly focused, considerate, empathetic and respectful. We try to live by our core values not just in business but in our personal lives too. 

We operate according to the core values mentioned below and make business decisions based on those values.
We strive to be fair with our staff and our customers, aiming for fair wages and fair prices for quality services rendered. 

We want our team to enjoy working for us because that reflects well on the experience received by our customers and makes for a pleasant working environment. We work hard and address issues head-on as they arise – as they will in any business.

Being Law-Abiding. 

While we feel that being law-abiding citizens goes without saying in our code of conduct and business ethics, it needs to be said that ignorance of the law is also no excuse. And so, we undertake to keep abreast of the latest laws and bylaws and legislation and adopt the correct practices in all our business dealings as best we can. It is our intention to be in compliance with all Laws, Business Rules and Regulations.

Our Company Vision. 

To reflect the name: Dang Good.
To be recognized as the number one company in the cleaning industry ahead of any other company by far.
To be the company that instantly comes to mind when looking for Carpet Cleaning, Furnace Cleaning and Window Cleaning.
To be a highly valued, profitable business that competitors look to emulate, showing leadership in everything it does.

Our Mission Statement. 

To provide quality cleaning at affordable rates, giving our customers value for money and results that make them regular, lifetime consumers of all our cleaning services. In addition, our customers are inspired to promote us to family and friends, making us a ‘household name.’

Our Core Values. 

Fairness | Quality | Outward Focus | Discipline | Perseverance
For more detailed information please see our About Page.

Trust and Credibility. 

It is important for both Staff and Customers to trust us and we lead by example. We decided some years back that we would not upsell onsite to customers as can be typical in this industry.

Instead, we have a comprehensive quoting and booking service so that we can provide customers with a price that will not drastically change once our technicians are on site. This eliminated a lot of frustration for customers and reduced the stress on our staff. Instead, our staff can focus solely on great customer service and quality work which our Google reviews can attest to.

Three other ways we have built trust and credibility is to be:

  1. accredited with the BBB (Better Business Bureau) with an A+ rating.
  2. verified and highly rated with HomeStars.
  3. Advertise through Google Guaranteed. In this program, Google guarantees our work because they have done stringent background checks on us to ensure the legitimacy and integrity of our business.


We will continue to be honest and transparent in all our advertising and promotions.

Respectfulness and Dignity. 

Our focus is not just respect for everyone we encounter but empathy too. Our staff are encouraged to imagine situations from another’s perspective, whether that be their peer, a customer, or a neighbor. They are asked to be objective and treat everyone with the utmost dignity.

Communication and Transparency. 

Meeting Staff and Customer expectations is fundamental to the success of the business. And this is where consistent, transparent communication plays a significant role. We believe in proactive communication, providing customers with information at every stage of their service contract and seeking their feedback afterwards. Our reviews can attest to that. 

Our Competition. 

We believe that there is a place for our competition and that competition should be seen as healthy. We admire any cleaning business that seeks to operate ethically. We are dedicated to being respectful to and about our competition. In fact it is our practice to refer work on to other businesses that we are not able to do.

Privacy and Confidentiality. 

Please see separately our Privacy Policy.

Health and Safety. 

Dang Good Carpet and Furnace Cleaning is dedicated to maintaining a healthy working environment. We have an in-house Health and Safety Policy and regularly conduct meetings with the team and with our Health and Safety Representative.

Conflicts of Interest. 

Staff conflicts of interest are addressed in the employment contract as is our policy on tipping. We do not ask for tips. As a business we do not knowingly have any conflicts of interest and we seek to avoid anything that might be considered a conflict of interest in the future.

While on Duty. 

Staff are to conduct themselves as if they are under constant scrutiny regardless of whether the home or business being serviced is occupied or empty. We ask them to imagine the home or business has hidden cameras and to never assume that it does not. As such they must conduct themselves in a professional manner at all times.


We seek to hold ourselves accountable through several different avenues:

Canadian Federation of Independent Business


It is our intention to be involved in the communities we serve and from which we derive business. We are substantially involved in the community of Airdrie – a small town close to our hearts. Our business started in Panorama Hills in Calgary not far from Airdrie and we are extremely grateful to the residents of Airdrie for their business. You can find out more about our involvement there under our blog post: Airdrie Events and Festivals.

Since moving to a Commercial Bay in Northeast Calgary in Vista Heights we have started donating to PALs – Pet Access League Society – a charity in the area involved in Pet Visitation Therapy. We are extremely grateful to our customer’s pets who help to keep us in work with their tendency toward mess and mishaps. In our blog post on Cleaning Tips for Pet Owners, we talk specifically about the benefits of pet ownership and the advantages of Pet Visitation Therapy for those who do not own a pet.

It is our intention to get involved with other organizations in the area as well as in Chestermere and Okotoks. In May 2022, we are attending the Okotoks Trade and Lifestyle Show for the first time. 

We are members of each Chamber of Commerce as mentioned under accountability above.

Questions? How to Contact Us. 

This policy was written by
Co-Owners Karen and Mark Norman
Dang Good Carpet and Furnace Cleaning

If you have any questions about this Code of Conduct, please contact us.
Or Call 403-984-3680

Dang Good Carpet and Furnace Cleaning
1935 30 Avenue NE, Unit 2, Calgary, AB. T2E 6Z5

A Division of MKN Industries Inc.
© 2016 - 2023 All Rights Reserved.

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